Why 5-5-5 Works Now
Consistency beats depth. As Tom Ferry places it, “Nobody cares that you simply’re drained… comply with your schedule and take in your day.”
In a market the place 86% of consumers use an agent and referrals/repeats drive most listings (38% referral, 28% repeat), each day touchpoints compound into market share (NAR).
The 5-5-5 Routine
The 5-5-5 Technique is an easy, structured prospecting system designed to maintain your pipeline constantly full with out overwhelming your day.
Every “5” represents a special group you’ll deliberately join with—each single day—so that you’re protecting all angles of enterprise progress.
5 New Conversations: Attain out to brand-new prospects—these may be FSBOs, expired listings, open home guests, or on-line leads you haven’t but spoken with. Your aim right here is to plant seeds and introduce your self as a useful resource.
5 Nurtures: Observe up with heat leads who’ve proven curiosity however aren’t prepared to purchase or promote simply but. This might embrace sending a market replace, sharing a related property, or just checking in. These touches hold you top-of-mind till the timing is true.
The Buyer Appreciation Collection is proven above. To see extra, Click on Right here. 5 Previous-Shopper or Referral Touches: Join with individuals who already know, like, and belief you. This may be a fast name, a Buyer Appreciation postcard, a congratulatory word on a life occasion, or an invitation to a consumer appreciation occasion. These touches strengthen relationships and set off referrals.
When carried out constantly, that’s 15 significant connections per day, or roughly 75 per week—greater than 300 a month. Over time, this creates a gradual circulation of appointments, closing the hole between lead era and lead conversion.
Why the maths issues: common on-line lead conversion hovers round 0.4–1.2%, and most responses occur after 6+ follow-ups—so small, each day reps win.
Velocity + Relevance = Appointments
The common enterprise takes 47 hours to answer a lead; beat that by replying in minutes. Share what shoppers worth most: pictures, detailed property information, and flooring plans.
Deal with the ONE Factor
“Till my ONE factor is completed, all the things else is a distraction.” —Gary Keller. Time-block your 5-5-5 first; let admin duties wait.
Motion Steps (Do This Right now)
Calendar: Block 60–90 minutes for 5-5-5 earlier than midday.
Lists: Pull three sensible lists in your CRM: New, Nurture (30–180 days), Previous Shoppers/Referrals. NAR says social + CRM ship the highest-quality leads—use them.
Scripts: Put together a price hook (market stat, micro-CMA, invite).
Velocity to Lead: Set instantaneous alerts; reply underneath 5 minutes.
Metrics: Monitor dials, convos, and appointments. Purpose for 15 high quality touches/day; anticipate multi-month nurture cycles.
PLUS: When you might have time…beneath are some advertising instruments to assist assist your success.
2. The Free 2025 Quarterly Actual Property Advertising Information
Kickstart every quarter with the Quarterly Actual Property Advertising Information, designed that will help you obtain your actual property enterprise objectives. Filled with instruments like a goal-setting sheet, month-to-month insights, tailor-made job lists, and advertising suggestions, this free information is your final useful resource for achievement—obtain it at present for FREE! –Click on Right here
3. The Free Interactive 6-Month Actual Property Enterprise Plan
The Free Interactive 6-Month Actual Property Enterprise Plan lets you enter your online business objectives for the rest of the 12 months and get a breakdown of what number of prospects, listings, closings, and so forth are wanted to succeed in your objectives. – Click on Right here
