I’m so excited to announce the launch of our first furnishings assortment – Room Service by Emily Henderson. I like these items a lot. These 5 sofas and a pair of chairs are readymade in America, to you in 2 weeks (when in inventory), designed to be comfortable, household/pet pleasant, and design-forward with out being overly fashionable. My staff has been engaged on this for over a 12 months, with our enterprise companion Sean Lowe (sure, the bachelor), and it’s being offered and offered by means of and delivered by Wayfair (who can do it at such a low value). Y’all, we LOVE each. single. piece. on this assortment a lot. They have been all designed for actual dwelling, for a lot of totally different types of properties in colours that may make a press release (and allow you to not fear about life stuff). Let’s see them:
For the primary launch (which we’re already including to), now we have 7 totally different types, they usually all are available in a number of colours and sizes (some sofas + a chair). The design course of was each tremendous pleasurable and really painstaking, with three journeys to the manufacturing unit to make sure that our imaginative and prescient and stage of consolation have been completely executed (with many tweaks alongside the best way). We prioritized consolation and magnificence equally (which is tough!!) and tried our greatest to maintain the worth level reasonably priced sufficient for high-quality items.
We selected the materials to be largely performance-based – there are various mid/darkish colours which can be so lovely and immediately inject fashion right into a room, whereas additionally being extra forgiving (I like a light-weight couch in concept, however favor a mid/dark-tone for my very own life with children and pups).
Whereas we did the design 100% in-house (led by Jess), we would have liked a companion on the enterprise aspect. Enter Sean Lowe and Clay, his enterprise companion and finest pal, who’ve a ton of expertise within the furnishings manufacturing world (I didn’t know both!). They grew to become our companions in all issues operations, manufacturing, stock, supply, and customer support. Learn extra on how the partnership got here to be (it’s a wild story). It’s been actually unimaginable. They dealt with serving to us convey our designs to market with such ease and professionalism. It was such a stunning course of filled with belief, mutual laborious work, and a shared aim of nice furnishings. First time in collaboration historical past?? 🙂
We shot this catalogue at a studio, my brother’s river home home and rented a extra conventional residence in Portland (produced by us – go Gretchen!). We styled with 100% Wayfair merchandise (and our rugs), so what you might be seeing at present isn’t the reveal of my brother’s home – it’s simply staged for this shoot (reveals coming within the fall).
I clearly designed a few of these sofas for this residence, not simply the colour palette, however consolation, household friendliness (they’ve two children and a pup), and simply total a vibe that I believe can be actually in style in a whole lot of properties.
We additionally shot at our pal Catherine’s residence in Portland, that’s beautiful and provided a extra conventional vibe. I’m so pleased with each shot, each angle, each couch, each floral association. What a dream it was 🙂 So let’s meet the household! (And sure, many have been named after my household of pets).
Meet Barb – The Rounded Arm Of Our Desires
Barb Couch in 84″ | Barb Couch in 96″
And sure, Barb was named after our pig Barb, meant as a spot holder identify but it surely simply caught!!!
Barb was the primary couch we designed, simply so enthusiastic about that curved arm and sudden ornamental rounded leg. That is Jess’ child, and it set the tone for the remainder of the items (snug however with sudden strains and legs).
The Barb is de facto ergonomic – it sits actually comfortably as both a lounge couch or extra upright (not too deep, not too shallow), and the again is increased than others, making it extra supportive. We designed it to come back in that lovely rose shade, powder blue velvet, and chocolate brown velvet. The seat is very snug, whereas nonetheless holding its form, and we made the again cushions even cushier than the seat to make sure you may sink again sufficient. I’d 100% have these in my lounge if I may hold my canine off the again cushion (see the “Alice” couch I designed for this actual goal).
Meet Child Barb – She’s A Large Woman!
The reality is that this chair, the Child Barb, is completely, ridiculously superior, and all of us fought over preserving the pattern (proven right here). My brother gained as a result of he’s an enormous man and it’s a chair and a half (and I legit didn’t have a spot for it YET) and albeit it regarded so lovely in his lounge that I couldn’t bear to steal it from him. It’s so lovely, so snug, and sure, so huge (so verify your measurements to make sure that it can match!). A grown-up and a child can simply sit on this chair collectively – we’re obsessive about it.
Meet Oscar – Our Midcentury Consolation Dream
Oscar Couch in 84″ | Oscar Couch in 96″
Oscar is palms down essentially the most squishable, sink-inable couch within the line. We designed the strains to be so snug, deep, and ergonomic (nonetheless supportive). However what makes it so snug is the seat cushion components. It’s a bench seat (not a number of seats), and it has a mixture of foams that makes it so comfortable from day one. Now, because of the stage of sinkability, the seat cushion isn’t as tight as others; it could actually’t be – it’s meant to look informal and comfy. I’d additionally 100% have two of those going through one another in my lounge if my canine didn’t sit on our again cushions. It’s a wonderful couch – such fairly strains within the arm, however with excessive consolation. I’m very jealous that my brother has it.
We additionally made a smaller model on this inexperienced linen (that appears like tweed). It’s simply such a strong, fantastically made couch with a cute, rounded arm and again that makes it look particular. Relying on the success of this one, we predict we’re going to launch it in additional colours and sizes (probably a sectional). It’s extraordinarily rad.
Meet Otto – Postmodern And Robust
Otto is the place we received extra postmodern with the strains – extraordinarily clear and strong for many who need a extra minimal and fashionable fashion with a powerful wooden chunky base. It’s firmer than the others, however with a layer of cushion, so it’s nonetheless snug (but it surely’s a good seat so much less sink-in-able). We really tweaked again pillows to be increased and extra supportive (it’s a decrease again) that we haven’t shot but, which include it, so while you see the pillows on the positioning, know that they’re 2″ taller (which doesn’t actually look totally different, however I’m happy with the consolation). It’s lovely from the again for all of us who’ve floating sofas, and it really works very well with items which have extra difficult strains because it’s so easy.
Proper now, the Otto is simply provided within the 108″ (not the shorter rust model you see above – we determined towards that). We’ve got it in that charcoal, a rust velvet (proven), and essentially the most lovely minky velvet known as “Cub”. This one is chunky, so verify your doorway/hallway dimensions to be sure you can match (it gained’t be a straightforward one to maneuver round corners).
Meet Alice – My Child!!!
Alice Couch in 72″ | Alice Couch in 96″
That is the couch I designed for me! Initially known as Alicia (after our pig), I felt that Alice was extra apt for this lovely girl. Each time I take a look at this couch, I’m so glad – the strains are so fairly and female, however the proportions are nonetheless beneficiant, and it’s actually strong. It comes with lengthy again pillows (the longer couch has two of them, really), must you need them, however the again is a good again that doesn’t want the cushion; due to this fact, no cushions for my canine to take a seat on and crush down (after which look so sloppy/messy). Alice is streamlined and extra formal for certain, however with whimsical strains and ft. It’s precisely what we wished and what we want for our lounge – we largely sit in right here to speak or learn information/espresso within the morning. So I’m 100% proud of the consolation stage on this comfortable however firmer seat.
The arms are simply so fairly, and that oval leg is sudden. The piping across the curved again is so beautiful, and that darkish inexperienced velvet is so forgiving (learn child/pup/life pleasant) whereas nonetheless being elevated and searching actually luxurious. I’m OBSESSED and I’m awaiting my two 96″ matching pair (the samples have been solely 84″ inches and I wanted 96″). The Alice will are available in a cream velvet, espresso velvet (so beautiful), and this inexperienced velvet. Presently, it’s being offered as a loveseat (72″) or an extended couch (96″). I’m actually giddy about her.
Meet Milo – The King of Consolation
We clearly couldn’t have a set with no actually comfortable household room, TV watching sectional. The Milo is that couch – meant to be actually huge and straightforward to reside in. We stored the strains actually easy, however shook it up with the massive spherical wooden legs.
It will possibly definitely be extra elevated as proven right here, too. It’s only a very easy couch and sectional to work in any fashion. And don’t fear – we’re providing it on this cream linen in addition to charcoal velvet and espresso velvet. You probably have children and need it for your loved ones room, I’d positively go for it in one of many darker, cozier colours. However this cream has a whole lot of texture and tones in it, so be extra forgiving than brilliant white (but it surely’s nonetheless a light-weight shade, clearly). This couch seat will begin a tiny bit firmer and can get squishier over time, however we actually didn’t need it to lose its form or look sloppy – it’s such a fragile steadiness.
Meet Suz – Our Swivel Woman
This fancy swivel girl is Mal’s child – she designed Suz to be the right swivel chair that’s beneficiant in dimension, and might simply reside in a extra formal lounge in addition to a media/workplace room. The strains are a bit regency (and albeit, laborious to execute). I’m making an attempt to determine the right way to shove these in my lounge as I’m hoarding these proper now (however I concern the gold and inexperienced of the couch can be a bit “Go Geese” even for me).
That little step on the base is so stylish, and the tight again is easy and delightful. If this sepia shade isn’t best for you, we additionally promote this in “ink” (that darkish blue velvet) and espresso (darkish brown velvet). Sure, we like velvets 🙂
Meet Bennett
Designed particularly for my brother’s household room, this U-shaped double chaise sectional is the one piece you want in your loved ones room. It has not one however two “cuddle corners” so everybody can pile on the couch collectively to look at a film. Whereas we didn’t get the right pattern in time to shoot with the remainder of them (we tweaked the design on this lots), we’re capturing it in my brother’s home quickly and might reveal it asap. We’re promoting it in ink (the navy blue velvet), cub (a mink-link heat velvet), and evergreen (the smooth inexperienced linen proven).
I can’t inform you how pleased with my staff I’m – grateful might be the best phrase (Caitlin is unfortunately lacking from this picture as a result of she needed to be on the East Coast). It was an actual group effort between the design (Jess and Mal!), the advertising (all of us), the manufacturing of this shoot (go Gretchen!), the social media (Mal and Marlee), and the operations (Sean and Clay). Once more, every little thing is being offered and distributed by means of Wayfair as a result of they’re actually essentially the most trusted model for delivery furnishings on the lowest value – however FYI we’re nonetheless dialing within the touchdown web page (so a lot of our fairly images above are lacking – hopefully fastened quickly). It’s been a journey, and placing this child into the world at present makes us all so glad. Thanks for being right here and studying alongside. I hope you’re keen on them (be at liberty to inform us within the feedback and ask ALLLL the questions :))
*Photographs by Kaitlin Inexperienced
