Right now is an unique sneak peek for you readers earlier than it is blasted to the world. You see Sean Lowe, sure, essentially the most likable former bachelor, and I’ve one thing to let you know. We have partnered as much as launch my first line of sofas subsequent week, known as Room Service…with Wayfair, all made in America. First time in Emily historical past (sorry it took me a minute:))
A backstory feels needed right here – how did we get right here precisely? Sean and his enterprise accomplice, Clay Silver, began a furnishings firm 10 years in the past. You see, proper after he completed The Bachelor (how cute are he and Catherine on social?), he requested Clay, his long-time greatest good friend, for his dream pit-style sectional as a marriage reward. Clay’s household has many years of furnishings manufacturing and promoting expertise, they usually have been very profitable on this actually difficult area. The sectional went viral, so with that success, they constructed a extremely strong line and firm of their very own (I had no concept, TBH). They have been able to develop so that they approached me with a really clear pitch – I might design the furnishings (with assist from my gifted workforce), with full artistic management, whereas he and Clay would deal with all of the manufacturing facility contracts, operations, logistics, cloth procurement, manufacturing, stock, and customer support – all of the stuff that’s outdoors my experience/expertise or need, frankly. My curiosity was piqued sufficient to leap on a name with them, which went very well. They appeared sincere, good, good, skilled, and once more, keen to offer us full artistic design management whereas taking away our stress. It simply felt pure and simple. I nonetheless was uncertain I had the bandwidth to do it, however my workforce cheerleaded round me and satisfied me it was the suitable time and that they have been the suitable operations accomplice (they have been proper!). A yr and a half later, we have now a line of sofas that we’re so happy with. I like every of them a lot. I will go extra into what’s so nice about all of them subsequent week and why we designed the precisely the way in which we did, I promise (however know that my workforce and I – led by Jess) actually obsessed over the consolation, high quality and being the suitable degree of trendy (not too fashionable, however not primary!). A real EHD collaboration on all fronts – I am constantly so grateful for my workforce.
And get this…We partnered with Wayfair on this line as a result of they’re a trusted firm that has mastered the science of logistics and supply – they will get our items into your house inside a few weeks at minimal supply prices. It is an actual love triangle. A furnishings trade throuple (utilizing actual restraint right here, to not use extra “remaining rose” puns). Our collective aim is that will help you have fashionable and comfy furnishings, rapidly, so you possibly can get pleasure from your house extra, now. The entire thing has been so enjoyable and fulfilling.
A First Sneak Peek…
So right here they’re – and there are extra sizes and colours obtainable. Every little thing is reside on Wayfair’s website and purchasable as of right now. The rationale I needed to offer you, my loyal weblog readers (THANK YOU), a heads up is that we worry some will promote out (they cannot inventory 100 of every SKU). Wayfair has an enormous catalogue function and massive advertising and marketing and promoting marketing campaign going up quickly. So if you’re out there for a settee, you will have over the weekend earlier than it will get blasted on social and I begin telling the world about it. However the excellent news if any ought to promote out, they are often made and shipped rapidly (no 10-12 week lead occasions) as a result of we’re made in America and have a implausible manufacturing facility in Texas (of which I’ve visited twice to sit down on my infants and ensure they’re ok for my family/dwelling – they’re). We tweaked the design so much (ask Sean), and I particularly obsessed in regards to the consolation and family-friendliness of all of them (the proper foam/padding mixture for every sitting expertise). Extra to come back on Monday, I am so excited. However if you’re out there for a settee or simply wish to see what me and my workforce have been as much as, be at liberty to take a look at Room Service right here. It has been an actual journey:)
*Photographs by Kaitlin Inexperienced
