[Note from editor: The “Mastermind Showcase” highlights companies and news from members of GEM Diamond. Today’s showcase: Foyer]
A fintech startup serving aspiring and first-time homebuyers, Lobby is constructing the 401k for homeownership. By way of its First‑Time Homebuyer Financial savings Account (FHSA) designed to speed up down fee accumulation, customers earn as much as 4.15% APY for premium members on their financial savings whereas benefiting from deposit “match” incentives, starting from 2% to six% on as much as $10,000 per 12 months. The account is FDIC-insured (by way of Pacific West Financial institution) and, in qualifying states, could also be structured to entry further tax-advantaged advantages. Past financial savings, Lobby supplies goal-setting instruments, instructional assets, “Lobby Rewards” for higher saving habits, and entry to a community of vetted actual property and mortgage professionals. The corporate additionally companions with employers to combine its FHSA providing into worker profit applications, enabling payroll-linked deposit matching and housing schooling help.
What we like: Combining high-yield, FDIC-insured financial savings with deposit matching in a slick product is a transparent win for the subsequent era of residence consumers. Presents sturdy partnership alternatives for brokers looking for to qualify and nurture their lead funnels, in addition to rental platforms who’ve a shopper first choice framework (since all renters want to be householders).
*A part of the REACH 2025 cohort
