In marking the PropNex 25 yr anniversary, Singapore’s largest listed actual property company is just not solely celebrating its progress over time, but in addition pushing ahead with a daring rebranding effort, recent management, and a sharpened concentrate on technique and repair.

Desk of contents

Strategic management appointments
A brand-new search for the following chapter
- What the brand new brand stands for
Ongoing dedication to schooling and CSR
Launch of the PropNex Basis and endowment fund
- PropNex’s record-setting donation to neighborhood chest

Strategic management appointments

PropNex marks twenty fifth Anniversary: Kelvin Fong appointed CEO; SM endowment fund introduced — Kelvin Fong (proper), now CEO of PropNex, will take cost of managing the corporate’s every day operations, whereas Ismail Gafoor (left) continues to function govt chairman. Picture credit score: The Staits Occasions

As a part of this subsequent section, PropNex introduced a sequence of management modifications to assist its long-term progress and strengthen the company’s total course.

Kelvin Fong, who beforehand served as Deputy CEO, has stepped as much as develop into the corporate’s new Chief Govt Officer. With over twenty years at PropNex, he now leads day-to-day operations and enterprise growth efforts throughout Singapore and the area.

Ismail Gafoor, who co-founded PropNex and served as CEO for 25 years, has now taken on the function of Govt Chairman. Whereas he steps again from every day administration, he’ll stay actively concerned in shaping the corporate’s future – guiding strategic course, participating with stakeholders, and main the Board.

Along with these modifications, Dominic Lee, who has been with the corporate since 2006 and continues to guide the Luxurious Group, has taken on the extra function of Head of Funding Gross sales. Together with his robust background in high-end property transactions and deep ties with builders and high-net-worth purchasers, he’ll now additionally concentrate on increasing the funding arm of the enterprise.

On the identical time, Jason Tan was named Chief Technique Officer. With over 20 years in the true property trade and previous expertise main over 1,000 brokers, Jason isn’t any stranger to managing and scaling groups. He additionally co-developed a number of of PropNex’s tech options, together with the Property Wealth Report and Market gifting instruments. In his new function, he works intently with CEO Kelvin Fong and CTO Michael Koh to assist innovation and digital progress.

Kelvin Fong’s imaginative and prescient as new CEO

As he takes on his new function, Kelvin Fong shared his targets for main PropNex into its subsequent section of progress. His focus will probably be on empowering the company’s salesforce, which now stands at over 13,000 robust in Singapore. He additionally goals to enhance service innovation, improve the shopper expertise, and increase total operational effectivity.

As well as, Kelvin will probably be overseeing PropNex’s growth efforts, each inside Singapore and in key regional markets. Talking on the press convention, he expressed his hope to develop the corporate’s agent rely even additional. He additionally highlighted plans to proceed strengthening PropNex’s tech capabilities, guaranteeing the company stays agile and aggressive in a fast-changing property panorama.

Gafoor’s legacy as outgoing CEO

As Ismail Gafoor steps into his new function as Govt Chairman, he leaves behind a powerful legacy because the CEO who helped form PropNex into what it’s right now. Over time, he performed a central function in rising the corporate right into a market chief in Singapore’s actual property sector.

Beneath his management, PropNex achieved a key milestone by itemizing on the Singapore Change in July 2018. He additionally drove the company’s regional growth, constructing a presence in Indonesia, Malaysia, Vietnam, Cambodia, and Australia.

In the present day, the PropNex community contains over 16,000 actual property professionals throughout the area – a transparent reflection of Gafoor’s long-term imaginative and prescient and regular management.

Stronger company governance by way of new construction

With the management transition, PropNex additionally shared that the separation of the roles of CEO and Govt Chairman is designed to strengthen the corporate’s governance.

This new construction permits for a clearer division between oversight and day-to-day administration, enhancing transparency and accountability. It additionally enhances the independence of the Board and helps simpler, balanced decision-making on the high stage.

A brand-new search for the following chapter

PropNex’s new brand, up to date after 25 years.

After 25 years within the enterprise, PropNex rebranding efforts have been formally revealed on the current Gross sales Summit – an occasion that drew over 4,000 salespersons and visitors. At this gathering, the company launched its new brand, which marks the primary main change to its model visuals since its founding in 2000.

However this replace isn’t nearly design. The refreshed look represents PropNex’s dedication to staying related in a altering market. You’ll discover the modifications not solely in Singapore however throughout PropNex’s regional markets as properly. This rebranding is supposed to replicate a renewed focus in three key areas: supplying you with a greater buyer expertise, stepping up on digital instruments, and strengthening its presence throughout the area – the place the model now helps greater than 16,000 salespersons.

What the brand new brand stands for

PropNex’s new brand options an upward-pointing triangle – an emblem of progress and management in the true property trade. It alerts the corporate’s targets to develop constantly and lead confidently out there.

Beneath that, three darker stacked triangles will be seen. These aren’t simply design parts. They symbolize the corporate’s core foundations:

Mission: To enhance lives by way of skilled and value-driven service.
Core values: These embrace self-improvement, private possession, respect, and integrity – all of which you’ll see mirrored in how PropNex brokers work with you.
Folks: From brokers to group leaders, employees, and administration, the brand pays tribute to everybody who has contributed to PropNex’s journey.

This new identification brings ahead the message that whereas the model is evolving, its ideas stay deeply rooted.

Ongoing dedication to schooling and CSR

When you’ve ever attended a PropNex seminar, you’ll know that shopper schooling is an enormous a part of what the corporate does. Greater than 100 periods are run annually – from the Property Wealth System Masterclass to main XPOs – supplying you with the insights and instruments wanted to make assured property choices. These occasions, typically led by now CEO Kelvin Fong, entice hundreds of attendees yearly.

Launch of the PropNex Basis and endowment fund

To mark its twenty fifth anniversary, PropNex launched a brand new initiative near its coronary heart – the PropNex Basis, supported by a S$10 million endowment fund.

This fund was arrange by Ismail Gafoor and Alan Lim, with the aim of rising it to S$25 million over the following decade. Returns from the fund’s investments will go in the direction of supporting underprivileged college students and education-focused programmes.

The inspiration was formally launched on July 15 at a company-wide occasion at Marina Bay Sands, graced by President Tharman Shanmugaratnam. On the occasion, the muse disbursed its first spherical of assist – S$254,000 to 160 college students.

PropNex’s record-setting donation to neighborhood chest

As a part of its ongoing social impression efforts, PropNex additionally introduced a file donation of S$6 million to Group Chest – the biggest single contribution within the charity’s historical past.

This was made doable by way of voluntary pledges from PropNex brokers, together with contributions from its employees and administration.

As well as, PropNex signed a memorandum of understanding with Group Chest, committing to donate S$1.5 million yearly from 2025 to 2027, reinforcing its long-term dedication to giving again to the neighborhood.

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