We now have a job alternative to share from a GEM Diamond member, Evocalize….

Description

Evocalize powers efficiency advertising and marketing for main actual property and mortgage manufacturers. Their Collaborative Advertising and marketing Platform allows AI-driven, multi-channel native campaigns throughout Google, Fb, Instagram, TikTok, and YouTube—no experience required.

Why this function exists

They’ve massive put in bases at enterprise brokerages and lenders. The unlock is changing extra brokers and mortgage officers from “enabled” to lively purchasers, then growing repeat utilization and premium add-on connect charges. You personal activation and utilization outcomes on your shopper portfolio and accomplice with our Product/Engineering group to scale back friction and enhance the journey throughout all accounts.

Duties

Construct and run an adoption engine for brokerages and lenders: recurring webinars, workplace hours, roadshows, and convention classes (e.g., Inman, HousingWire, MBA, NAR) that convert to first marketing campaign and repeat utilization.
Personal lifecycle touchpoints for brokers/Mortgage Officers (LOs) (e-mail + in-app nudges, onboarding checklists, promo codes, “first-campaign” playbooks) and A/B check to raise eligible → login → first buy → repeat → add-on on your guide of enterprise.
Use advert platforms for testing and validation: function Meta Adverts Supervisor and Google Adverts to prototype, troubleshoot, and measure. Core media execution runs by way of Evocalize’s expertise; your platform fluency exists to confirm habits, diagnose points, and inform experiments, to not commerce media day-to-day.
Publish weekly accomplice dashboards (eligible base, MAU, login→buy activation, co-marketing invite→marketing campaign conversion, add-on connect, repeat charge). Assist companions perceive their enterprise and the chance in entrance of them.
Run a weekly development sync with Product/Engineering to floor friction, prioritize fixes, and form experiments that enhance the journey past your accounts.

What success appears like

Activation: Sustained raise in consumer login→first buy charge amongst focused accomplice cohorts; increased % launching a primary marketing campaign inside 7 days of onboarding.
Repeat & connect: Positive aspects in 30/60/90-day repeat and fix charges for premium add-ons.
Co-marketing development: Extra hosts sending invitations, increased invite→first co-campaign conversion, and larger % launched with compliant price range splits + disclosures.
Media effectivity: Extra accounts operating standardized PMax/Meta playbooks with CAPI/GA4 conversions wired and validated end-to-end; decrease median CPL and better qualified-lead charges.
Scale motions: Accomplice playbooks (decks, scripts, office-hours kits) adopted by inner groups and accomplice champions.

Necessities

4–8+ years in Development CSM / Lifecycle Advertising and marketing / PMM at B2B2C SaaS or adtech; direct Actual Property and/or Mortgage enablement of brokers/LOs strongly most well-liked.
Platform fluency for experimentation: you’ll be able to spin up light-weight exams in Meta Adverts Supervisor and Google Adverts (incl. PMax) to validate hypotheses, affirm monitoring, and reproduce edge circumstances—then translate findings into Evocalize workflows. Robust GA4 and UTM hygiene; working familiarity with business CRM’s. Mild SQL or superior spreadsheets for cohorting is a plus.
Confirmed stage & digicam presence: you’ve hosted webinars and introduced at business occasions; you flip media training into conversion.
Information chops: outline KPIs, design experiments, analyze cohorts, and ship weekly learnings; bias to activation and fix over generic “engagement.
Compliance consciousness in Housing (platform insurance policies, Honest Housing constraints, lender/MLS disclosures; RESPA/TILA consciousness).
Robust collaboration with Product/Engineering/PMM; crisp writing; organized, self-directed, and resourceful.

Good to have

Expertise with itemizing feeds, dynamic artistic, and property-level touchdown pages.
Background in lead-quality instrumentation (scoring, tendencies, appointment-set).
Prior success launching co-marketing motions between brokers and LOs.

Particulars