Our newest Hotspots Index exhibits that Bradford was the property hotspot within the nation between Might and July, topping the desk for the third report in a row.
The Hotspots Index compares the variety of obtainable gross sales properties over a 3 month interval towards the quantity of onsite exercise, making a rating that represents the depth of curiosity within the space.
Coventry sees one of many largest will increase in rating, from ninth to 2nd place, pushed by a spike in enquiries displaying rising curiosity within the space. Stoke-on-Trent was a brand new entry to the highest 10, leaping to ninth place from twelfth. In the meantime, Barnsley moved the opposite means, dropping out of the highest 10 to fifteenth place.
The ‘coldest’ spot was Brighton, swapping locations with Southend-on-Sea which rose three positions. Bristol drops eight positions, getting into the underside 10 for the primary time.
“As soon as once more, the north/south divide is holding agency, with the highest of the checklist dominated by a few of the most vibrant and best-value areas within the north of England, the place we discover probably the most warmth when it comes to exercise. Conversely, on the foot of the desk the southern seaside cities with comparatively larger common property values are to be discovered, equivalent to Worthing, Southend-on-Sea and Bournemouth.
Regardless of 5 rate of interest reductions prior to now 12 months, together with many lenders easing their standards, the continued excessive value of residing means affordability continues to be a priority for a lot of. In consequence, patrons are favouring these areas the place their cash will go additional. Nonetheless, regardless of sturdy wage development, common property values have additionally elevated, making it tough for a lot of to bridge the hole.”
Different notable large movers within the index are Luton, which climbed to eleventh on this report from twenty second within the earlier interval. Southampton jumped from twenty fifth to sixteenth, whereas Clough leapt from thirty sixth to twentieth and Oxford from thirtieth to seventeenth place as curiosity will increase. In the meantime, Swindon went the opposite means, falling to thirty fourth from twentieth place.
London market hotspots
Within the London boroughs there have been fewer fluctuations than nationally with Barking and Dagenham and the Metropolis of London switching locations on the prime. The compostion of the highest 10 didn’t change in any respect, with a little bit of shuffling of positions however no new entrants or dropouts.
“Dagenham continues to draw sturdy curiosity from patrons due to its mixture of affordability and wonderful transport hyperlinks. With 4 stations serving the realm, residents are by no means removed from firect connections into London. Freehold homes begin from round £325,000, providing distinctive worth in comparison with many neighbouring areas.
“The world additionally boasts loads of leisure house, making it in style with households and people searching for a balanced way of life. Current main developments, such because the opening of Eastbrook Studios, London’s latest and largest movie and tv studio campus, have additional enhanced Dagenham’s profile and enchantment, contributing to rising demand.”
Much like the highest 10, there was no change within the backside 10 London boroughs, although their rankings shifted barely. Lambeth’s housing market was the bottom depth stage of any London borough as soon as once more, in line with its final positioned place within the earlier two Hotspots Indexes.
Go to OnTheMarket.com now to see the properties obtainable in your space and across the UK.
Methodology
- The OnTheMarket Hotspots rating knowledge is calculated by wanting on the variety of obtainable gross sales properties inside a sure space and evaluating that towards the quantity of onsite exercise over the identical interval to create a rating that’s consultant of the depth of curiosity out there.
- Areas are ranked by this rating and this rating is in contrast throughout completely different time durations to indicate how the ‘warmth’ of the market is altering over time.
- The information on this report is for Might to July 2025.
